The Headline: A do-or-die proposition for your writing
The best information in the world is useless if nobody reads it. So once you’ve done your research, written your copy, edited and fact-checked, it’s Read More …
Tag: writing well
5 Tips for Adding Great Quotes into Your Writing
Quotes are a vital element of many forms of writing. Using them correctly will enhance any text. Bad quotes, or bad quote usage on the Read More …
Writing for online? A formula for BRIEF webtext
Practising what I am about to preach about web copy, this post is 350 words. Exactly. The case for not writing 1,000-word pages, especially for Read More …
Don’t be an idoit! Quality copy matters in your writing
Did the headline catch your attention? Did you wonder how someone could make such an obvious mistake? Then I’ve made my point about writing good Read More …